| Abstract: | To ensure the survival of their farms, regional food producers must find ways of extending their market reach. Larger markets are typically located in urban centers that are distant from farms, and most small-scale producers do not have the transportation infrastructure to support efficient distribution. Transportation collaboration is a potential solution, but most producers will not participate due to issues of trust, scheduling complexity, and cost. This project uses data collected from Texas farmers, via interviews and focus groups, to inform the design of a digitally-mediated platform that will facilitate transportation collaboration among farmers and community members. |